GLOBAL MANAGEMENT FROM CONCEPTS TO REAL-WORLD GLOBAL CASES

This book examines global management within the context of structural changes in the world economy, emphasizing how multinational enterprises respond to diverse political, legal, and economic environments. It presents core concepts of international business, including global strategy, international trade, foreign market entry modes, foreign direct investment, regional economic integration, and global financial systems. Each chapter combines conceptual discussion with selected corporate case studies from Indonesia and major global firms, illustrating how theoretical perspectives are applied in real organizational settings across industries.

The book also explores managerial challenges related to ethics, corporate social responsibility, sustainability (ESG), organizational design, global partnerships, leadership, cross-cultural decision making, and international human resource management. Case analyses of corporations and global leaders highlight strategic adaptation to globalization, technological change, and institutional diversity. Designed for academic use, this book supports the learning needs of undergraduate and graduate students while offering structured insights relevant to practitioners engaged in global business and management.